Color palettes are a crucial component of design. They can either make or break your design, and therefore it is essential to invest time and effort into creating the perfect color scheme. But creating a complex color palette can be challenging, especially for those who are not well-versed in color theory. In this blog, we
Tag Archives: color theory
Colors play an essential role in our lives, influencing our emotions and behaviors in different ways. They are able to evoke a wide range of emotions and feelings, from happiness and excitement to sadness and anger. As such, choosing the right color palettes for your branding or design is crucial to effectively convey your message
Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.