Color palettes are a crucial component of design. They can either make or break your design, and therefore it is essential to invest time and effort into creating the perfect color scheme. But creating a complex color palette can be […]
Colors play an essential role in our lives, influencing our emotions and behaviors in different ways. They are able to evoke a wide range of emotions and feelings, from happiness and excitement to sadness and anger. As such, choosing the […]
Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.
