Tag Archives: color theory

Color Palettes 101: The Psychology of Colors

Colors play an essential role in our lives, influencing our emotions and behaviors in different ways. They are able to evoke a wide range of emotions and feelings, from happiness and excitement to sadness and anger. As such, choosing the […]

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A Handy Guide to Color Theory

Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.

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