Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.
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Typography is a very essential part of design. It is more than just a composition of letters, it is a composition of powerful elements for an effective design. In earlier years of design, typography was done manually through handwriting or […]
Standing out from competitors is very challenging for many brand companies today, especially in this generation; because designers and promoters have access to social media and other advertising platforms. To make your brand stand out from the rest, you need to […]
Every year, HOW’s International Design Awards features some particularly extraordinary designs. In 2014, there were many inspirational packaging designs from around the world. As designers begin to evolve their designs, trends begin to change and packaging designs are modernized to accommodate […]
Keep it simple and clear, grab attention.A web banner should be free of clutter and one clear message that stands out. Your target audience must be able to understand what your ad is trying to say without thinking too […]
Rest, relax and let inspiration flow while you explore the world. Doesn’t that sound great? Then why not be a remote freelancer? As a designer, you might have the chance to travel while working or work while travelling, whichever […]
Branding is more than just your logo or tagline. It roots on how clients or target markets perceive your product and how it moves them. In creating brand, it is very important to create a corporate identity that will stick […]