Color Symbolism and Meaning

Colors play an important role in all aspects of marketing and advertising. Whichever colors you choose have huge effects on your viewers’ thoughts, feelings, and experiences with your product or service.

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A Handy Guide to Color Theory

Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.

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A Crash Course in Typography

  Why should I care about typography? When creating content, it’s important not just to think about its informative value, but to pay equal attention to the manner in which it is presented. Typography is what is known as the art […]

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Is Agency-As-A-Service the newly emerging business model?

The current landscape of agencies today  Global agencies have always come to dominate their industry after decades of acquiring smaller agencies in a range of specialty disciplines such as creative and branding services, digital, media planning and buying, public relations […]

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Taking Design Beyond With Alec Wang

Innovation and design go hand in hand, and the perfect example of this is Alec Wang. All the way from Korea, Alec talked to us about what it takes to become a designer in his home country and the relevance […]

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10 Easy Steps To Become A Stress-Free Designer

Designer or not, everyone might succumb under the pressure of work. The load keeps on piling, deadlines approaching at alarming rates and the list goes on. However, we all can think of ways to organise ourselves so that the stress […]

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