When you’re a small business owner or entrepreneur, your logo is the most critical tool in your promotional toolbox. It acts as the primary visual representation of your brand identity and is meant to communicate everything there is to know about your brand in just a few letters or symbols. Trends may come and go,
Video features such as IG TV and Facebook Watch are getting millions of views per day, and it looks like a trend that’s here to stay. Videos, compared to static images, are simply more engaging and interactive. Our eyes are naturally drawn towards moving things. Movement in a person’s peripheral vision can trigger a shift
The logo is the face of the brand, it is an asset to brands, instigating reactions and recall. Brands put great emphasis on finding the right logo, which begins with the conceptualization, incorporation of color therapy and eventually moving on to the final product. This process can be straining and time-consuming for the most part,