How Infographics Benefit Businesses As A Visual Communication Tool

Businesses today are not what they used to be. In today’s social media era, businesses have modernized to better suit their target employees as well as consumers. An infographic is the right solution for today’s visually-centered society.

Infographics are a visually compelling communication medium for all types of information, data, knowledge, and ideas. It takes dry, dull and complex information, collects it, and organizes it into a visually appealing format. It can be in the form of a chart or a map. All we have to remember is that society responds to visual impact and infographics provide that impact.

If you are not yet convinced, here are some important reasons why your business can really benefit from infographics:

1. Attractive and eye-catching

A good example of infographic which is attractive and eye-catching.
A good example – attractive and eye-catching.

Visuals and graphics trump printed words, facts, figures and statistics. It makes information noticeable and more compelling for its consumer. Based on “The Top 7 Benefits Of Using Infographics In Online Training” by eLearning Industry, with visuals, infographics can provide a step-by-step task guide that is easily memorable. For example, with each step, there is a picture. People are less likely to remember task-based guidelines.

A bad example of infographic which is dull and unreadable.
A bad example – dull and unreadable.

2. Simple and easy to understand

Minimal text and clear layout make infographics simple and easy to understand.
Infographics are simple and easy to understand with minimal text.

Huffington Post’s Jonathan Long mentions that with minimal text in infographics, there is a lesser risk of it being boring and dull and a higher chance of strong impact. Infographics organize information in such a way that it is informative, interesting, and easy to understand. Its goal is to simplify complex concepts and ideas until it is digestible, especially in the case there are multiple subtopics. The message will then be more focused. For employees that are in a rush for time or lack time to read and process big information, an infographic aids them to quickly absorb the important information.

Too much text makes an infographic looks cluttered and confusing.
Too much text makes an infographic looks cluttered and confusing.

3. Easily shareable

Social media and websites play a big part in businesses nowadays. It is crucial that the information we want to spread is easily shareable. According to Jeff Bulas, infographics have viral capabilities because it is perfect for sharing across social networks such as Facebook, Instagram, and Twitter. Besides that, infographics can also be shared on relevant websites or blogs through an embedded link. Social sharing in this way also benefits a business because it drives traffic to its website with a link bait or a social media widget.

A good example of interesting infographic about coffee.
This is interesting and shareable as coffee is universal.

4. Increase knowledge retention

Many people are known to have short attention spans. Employees who are always on the go and have a lot on their plate do not usually pay attention to long and wordy information. eLearning Industry states that infographics increase knowledge retention in this way because it enhances knowledge retention and recall. It gives a quick and simple overview of a topic and with the right tone and visuals, it creates an expert understanding of a subject.

Educational infographic about influential people like Malala.
Educational infographic about influential people like Malala. (Source: Alissa Scheller for the Huffington Post)

5. Reinforce brand awareness

Infographics are a way for businesses to get their company’s message across to their target market. If a third-party social media platform shares your infographic, it increases your brand image as well as raises your company’s credibility. Albert Costill of Search Engine Journal informs that a consistent design that is visually appealing across the board is very effective as it is a powerful means of creating greater brand awareness.

Coca-cola has a strong brand awareness with infographics sharing across platforms.
Coca-cola increases brand awareness and image with infographics. (Source: Nelly Soegianto)

6. Fun, engaging and entertaining

An article written by Irfan Ahmad of Social Media Today claims that people in today’s society are visual creatures. Infographics generate a unique connection with visitors to your website. An even better option is to have an interactive and colorful infographic. In this way, you can attract your target market through consumer interaction and hard-hitting, high-impact visual data.

A cute and fun infographic features the lovable Corgi dog.
Engaging and entertaining infographics can attract your target audience. (Source: A-A-Fresca)

Conclusion

Infographics are graphic visual representations of all the need-to-know information. In order to engage targeted readers, infographics are needed to present information, data, and knowledge in a visual manner. Besides translating important information, infographics can also be used to illustrate important trends, raise awareness for charitable causes and overall be a powerful tool in an online platform. Infographics make broad and complicated ideas more distilled and engaging. So what are you waiting for? Create your infographic today!

We can even provide you with some help.

Designmaker is a graphic design tool with tons of ready-to-use templates for businesses, and yes, that includes infographic templates as well! Just by signing up to Designs.ai for free, you will get to access thousands of stunning templates with an intuitive editor to customize to your liking and needs.

Check out some of our weekly picks here:

Infographic template. (Source: Designmaker)

 

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About the author

Jannice is a product marketing analyst at Designs.ai. She recently graduated from Monash University Caulfield, majoring in Finance and Marketing. Apart from her work life, she enjoys cooking, drawing and playing acoustic guitar.

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