Growing Importance of Video Content Over the years, video marketing has proven to be one of the best marketing strategies for businesses, as it results in high information retention and conversion rates. Videos are a great way to increase brand awareness. Video content is able to use both auditory and visual cues to captivate the audience,
Art has a way that inspires people. And this is one reason why using art for an advertising campaign has become so efficient. Having the right design for your product’s packaging is crucial since it encourages consumers to buy what you have to offer them. Sometimes, having the right packaging design might mean the difference
Colors play an important role in all aspects of marketing and advertising. Whichever colors you choose have huge effects on your viewers’ thoughts, feelings, and experiences with your product or service.
Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.
Why should I care about typography? When creating content, it’s important not just to think about its informative value, but to pay equal attention to the manner in which it is presented. Typography is what is known as the art of written communication. It plays a vital role in engaging with your audience and determines
It is very common when you are starting your freelance journey not to know how to price your work. It is actually something complicated and there’s not only one way to do it. Pricing your design work depends on a lot of factors that you need to take into consideration for your rates to be
Typography is a very essential part of design. It is more than just a composition of letters, it is a composition of powerful elements for an effective design. In earlier years of design, typography was done manually through handwriting or carving. Today, advanced programs are being used to create new fonts as well as modify
Standing out from competitors is very challenging for many brand companies today, especially in this generation; because designers and promoters have access to social media and other advertising platforms. To make your brand stand out from the rest, you need to have winning visual brand identities. Visual brand identity refers to how people perceive your brand.
Every year, HOW’s International Design Awards features some particularly extraordinary designs. In 2014, there were many inspirational packaging designs from around the world. As designers begin to evolve their designs, trends begin to change and packaging designs are modernized to accommodate those changing trends. That is why we have come up with 10 tips for creating