Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.
Why should I care about typography? When creating content, it’s important not just to think about its informative value, but to pay equal attention to the manner in which it is presented. Typography is what is known as the art […]
It is very common when you are starting your freelance journey not to know how to price your work. It is actually something complicated and there’s not only one way to do it. Pricing your design work depends on a […]
Typography is a very essential part of design. It is more than just a composition of letters, it is a composition of powerful elements for an effective design. In earlier years of design, typography was done manually through handwriting or […]
Standing out from competitors is very challenging for many brand companies today, especially in this generation; because designers and promoters have access to social media and other advertising platforms. To make your brand stand out from the rest, you need to […]
Every year, HOW’s International Design Awards features some particularly extraordinary designs. In 2014, there were many inspirational packaging designs from around the world. As designers begin to evolve their designs, trends begin to change and packaging designs are modernized to accommodate […]
Designer or not, everyone might succumb under the pressure of work. The load keeps on piling, deadlines approaching at alarming rates and the list goes on. However, we all can think of ways to organise ourselves so that the stress […]
Rest, relax and let inspiration flow while you explore the world. Doesn’t that sound great? Then why not be a remote freelancer? As a designer, you might have the chance to travel while working or work while travelling, whichever […]
It’s the holiday season and it is time to relax, embrace joy, happiness and be grateful; but there’s always going to be one worry during this time of the year: PRESENTS. As a designer, it doesn’t matter whether you’re giving […]
