Colors and content are the focal points of a design. These elements illicit interest and keep viewers hooked. However, oftentimes while we invest in these factors, elements like fonts and their pairing with the design become an afterthought. But, fonts play a crucial role in design. It brings personality with itself, pairing just any font
Time and time again, we’ve heard about the devastating effects of the COVID-19 pandemic on small businesses. According to a Goldman Sachs survey of over 1,500 small businesses, over 96% say they’ve already felt the impacts. The remaining months of 2020 will be crucial for business survival, and getting through them will require tenacity,
“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner What’s a ‘brand identity‘? Put simply, brand identity is what your consumers see. It is the amalgamation of all the carefully selected visual elements used to tell the story of
Lives have changed drastically over the past couple of months. The pandemic caused by COVID-19 has bounded us in our homes with grocery store run-ins feeling like a luxury. With external stimuli like the outdoors, gym, malls out of reach, many have resorted to creative ways to kill their time and stagnation. And while not
The rapid spread of COVID-19 has shaken up economies all over the world. Designs.ai has put together a list of its primary impacts of the COVID-19 global pandemic on small businesses.
Video features such as IG TV and Facebook Watch are getting millions of views per day, and it looks like a trend that’s here to stay. Videos, compared to static images, are simply more engaging and interactive. Our eyes are naturally drawn towards moving things. Movement in a person’s peripheral vision can trigger a shift
The logo is the face of the brand, it is an asset to brands, instigating reactions and recall. Brands put great emphasis on finding the right logo, which begins with the conceptualization, incorporation of color therapy and eventually moving on to the final product. This process can be straining and time-consuming for the most part,
Let’s get real here: photo editing is both a science and an art. Making your photos a touch warmer or cooler does make a difference because things like color and photo effects have a big impact on the viewer. Research carried out by the folks at Yahoo! found that filters that use warm color temperature, boost
But, times have changed, as more people began to get familiar with the online world the ostentatious, overbearing designs of skeuomorphism started to stink, it evolved into an eyesore rather than a helpful design concept it once was. Users started looking for a minimalist escape one that was not overpowering, this is when the shift