Social media is an inevitable part of every business today, especially in the promotion and advertising industries. It affects how people perceive and the level of liking or distaste they associate with a product or service. This effect starts with […]
1. Keep it simple and clear, grab attention. A web banner should be free of clutter and one clear message that stands out. Your target audience must be able to understand what your ad is trying to say without thinking […]
The use of images in an e-book makes a huge impact on its marketability and readers’ reception. Images have to be formatted with an effective layout regardless if it is on a book cover or on the inside pages of […]
Have you ever felt like a zombie? Waking up and repeating the same everyday motions can be a mindless feeling. You do not wish to wake up one day and find that you have no motivation at all to carry […]
Creative inspiration is a very fickle thing for designers. Sometimes it comes at a very sudden time, while some wait for a very long time to find inspiration at all. Inspiration is subjective – just as beauty is subjective in the […]
Art has a way that inspires people. And this is one reason why using art for an advertising campaign has become so efficient. Having the right design for your product’s packaging is crucial since it encourages consumers to buy what […]
Typography is a very essential part of design. It is more than just a composition of letters, it is a composition of powerful elements for an effective design. In earlier years of design, typography was done manually through handwriting or […]
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Standing out from competitors is very challenging for many brand companies today, especially in this generation; because designers and promoters have access to social media and other advertising platforms. To make your brand stand out from the rest, you need to […]
