Author Archives: Mikaela

Color symbolism and meaning

Colors play an important role in all aspects of marketing and advertising. Whichever colors you choose have huge effects on your viewers’ thoughts, feelings, and experiences with your product or service.

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A Handy Guide to Color Theory

Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.

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A Crash Course in Typography

  Why should I care about typography? When creating content, it’s important not just to think about its informative value, but to pay equal attention to the manner in which it is presented. Typography is what is known as the art […]

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