Author Archives: Mikaela

Small Business Survival 101: Pandemics and Recessions

  Time and time again, we’ve heard about the devastating effects of the COVID-19 pandemic on small businesses. According to a Goldman Sachs survey of over 1,500 small businesses, over 96% say they’ve already felt the impacts.  The remaining months […]

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The 16 MBTI Personalities in Quarantine

The 16 MBTI Personality Types in Quarantine

The Myers-Briggs Type Indicator (MBTI) is a common test used by psychologists, employers, guidance counselors, and individuals to better understand human personalities. They indicate differing psychological inclinations in how people perceive themselves, view the world, and make decisions.  This article […]

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What Makes a Great Logo?

  When you’re a small business owner or entrepreneur, your logo is the most critical tool in your promotional toolbox. It acts as the primary visual representation of your brand identity and is meant to communicate everything there is to […]

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